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The clinic’s owners set the moment
In a newly opened aesthetic medicine clinic, the owners decide all at once on medical direction, staff selection, equipment purchases, the price of each treatment and patient acquisition.
The owners choose the moment to rely on a consultancy, deliberately, discreetly and firmly: it is the decision to entrust part of those functions to professionals who work only in aesthetic medicine.
No one would choose a lawyer, however good, to fly a plane bound for Miami, or ask an architect to replace a pair of breast implants. Covering everything, at the start and without support, is beyond anyone’s capacity, and that reflection has led many entrepreneurs to business success.
Delegate and plan ahead: the two verbs that turn self-employment into a company
Delegating is, along with planning ahead, one of the two verbs that hold up a company: it turns self-employment into a system that runs on its own, without every decision going through the owners. Planning ahead is the other one: it puts next year’s decisions on the calendar before their date arrives.
Self-employment shows in concrete signs: the owners approve every order, juggle the treatment-room schedule, meet the equipment sales rep and review every social media post. Those hours come out of a schedule that also includes patient consultations.
Hiring a consultancy is still an uncommon practice in Spain. Whoever takes that step chooses to rely on professionals for what they cannot do or do not know how to do, and that delegation of business functions is the basis of lasting success.
What the consultancy carries out and which decisions stay with the clinic
An aesthetic medicine consultancy brings qualified, specialized professionals into your clinic from day one, without you having to find, interview or train them.
The risk of choosing wrong is reduced to a minimum when the three selection criteria are checked one by one: hundreds of successful national and international projects, a stable and solvent structure, and a continuous track record in aesthetic medicine clinics since 1999.
The consultancy takes on executive functions, and management authority stays with the clinic. That is why the owners always keep control over the decisions of your clinic: they approve the action plan before implementation and decide on each investment.
The on-site meeting that checks solvency before you sign
Before hiring, ask for an on-site meeting at your aesthetic medicine clinic with the shortlisted professional. There is a reason for them to come to your clinic: there, a specialist sees the layout of the treatment rooms, the flow at reception and the equipment already installed, and their reasoning stops being general.
That meeting covers four checks: that the reasoning is solid and consistent on every point, the consultancy’s business track record, its specific experience in aesthetic medicine clinics, and the number of clients and the results they have achieved.
Ask for those four answers in the same meeting, with names and figures: they turn an impression into a criterion.
Three moments: the first months, the plateau and the turnkey project
An aesthetic medicine consultancy joins your clinic to carry out specific work: staffing solutions, profile selection, role-specific training, review of the sales process, rollout of new policies, negotiation with third parties, expansion to new sites, marketing and advertising.
The first is the first months of a newly opened clinic whose results fall short of the forecast: the work pinpoints the line item where the real figures part ways with those of the business plan.
The second is the natural plateau in the growth curve of a clinic with several, or many, years in operation. Here the treatment portfolio, the pricing and the sales process are reviewed, and patient acquisition is relaunched.
The third comes before the opening, in “turnkey” projects: the owners or shareholders decide on the premises, the treatment portfolio, the equipment and the team within the same plan and with long-term judgment, and the result is a solid, differentiated business proposal. Place your clinic in one of those three moments: that defines the scope of the work and, with it, the proposal.
Your aesthetic medicine project, with a team that works only with clinics
Bringing in a consultancy makes sense when the decision in front of you commits investment, timelines or the health authorization (autorización sanitaria).
In our Opening line, our team of consultants directs the project in four phases: initial meeting, diagnosis, action plan and implementation. You keep control of every decision.
Since 1999 we have advised 1,017 clinics, with full confidentiality on every project.