Case studies

More than 1,050 clinic projects since 1999. Here are some of them, with their before-and-after figures. Every figure comes from the clinic’s own data. More than 1,050 projects since 1999. Here are some, with their before-and-after figures.

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Opening

They were about to sign for the wrong premises: we saved them more than 40% of the investment

Project for an aesthetic medicine clinic with 5 treatment rooms and 7 professionals, in 2023.
Starting point

The premises had already been chosen and the contract was about to be signed.
What we did
Feasibility review of the premises

Zoning and healthcare-use compatibility

Revised financial plan

Equipment plan reworked
Result

3 monthsBefore signing, the premises were ruled out

40%More than 40% less planned investment
Opening

Two investors without a healthcare degree open their aesthetic clinic on the planned date

Two partners from the real estate sector and an aesthetic medicine clinic with 3 treatment rooms and 5 people, in 2024.
Starting point

No healthcare training, and no one to take on the clinic’s healthcare responsibility.
What we did
Care model and service portfolio

External medical director

Recruitment of the clinical team

Health authorization application file
Result

1A single, minor documentation request from the authority during authorization

0 daysOf delay against the planned opening date
«No sabíamos nada del sector sanitario y nos daba miedo empezar sin un médico al frente. Nos ordenaron el proyecto, encontraron a la directora médica y abrimos el día que habíamos marcado.»

Translated from Spanish. “They don’t sell you snake oil or smoke and mirrors, and centers don’t need tribes or coaches. […] We know a lot about aesthetics and little about business. […] Quality simply works.”
Licensing

9 days to unblock an application stalled for more than 3 months

Dental clinic with 4 operatories, in 2022.
Starting point

An authorization application stalled for more than three months, with unresolved requests from the authority and no clear view of what was wrong.
What we did
Audit of the application file

Plans and health report reviewed

Correction of everything requested

Submission and follow-up until the decision
Result

9 daysTo submit it correctly, after more than 3 months stalled

5 weeksUntil authorization, with no new requests
Growth

They tripled their margin in six months: from 9% to more than 27%

Aesthetic medicine clinic with 4 treatment rooms and 6 people, in 2024.
Starting point

A schedule close to 88% booked and a 9% operating margin, with revenue of about €62,000 a month. Filling the schedule further was not going to change the result.
What we did
Pricing and profitability of each treatment

Zero-margin services dropped

Appointment times reorganized

Equipment and team matched to what sells
Resultin 6 months

27%More than 27% operating margin, up from 9%

€94,000More than €94,000 billed per month, up from €62,000
Marketing

More than double the first visits, paying less than half for each one

Dental clinic with 5 operatories and 8 professionals, in 2023.
Starting point

34 first visits a month, at €145 each, with no way of knowing which channel brought in each patient.
What we did
Website redesigned to convert

New Google Ads campaigns

Local SEO and Google Business Profiles

Tracking of each inquiry through to the first visit
Resultin 8 months

79More than 79 first visits a month, up from 34

€60Less than €60 per first appointment, down from €145
Growth

Half the staff turnover and 50% more patients starting treatment

Two aesthetic medicine centers with 13 people, between 2022 and 2023.
Starting point

31% of first visits went on to start treatment, and annual staff turnover was 27%.
What we did
Roles redefined

First-visit protocol

Sales training for the front desk and patient advisors

Weekly indicators
Resultin 9 months

47%More than 47% of first visits start treatment, up from 31%

12%Less than 12% annual staff turnover, down from 27%
«Por primera vez todo el equipo sabía exactamente qué tenía que hacer y cómo medirlo. Cerramos muchos más tratamientos y la gente dejó de irse.»

Translated from Spanish. “For the first time, the whole team knew exactly what they had to do and how to measure it. We closed many more treatments and people stopped leaving.”