Street-level clinic facade with an illuminated shop window

Marketing for dental and aesthetic clinics, within Spanish healthcare regulation.

Brand, website, SEO, plus Google Ads and Meta Ads campaigns that bring in patients, with every piece checked against your center's health authorization. Brand, website, SEO and campaigns, reviewed against your authorization.

Request a meeting See what Marketing includes
  • Full confidentiality
  • 1,017 clinics advised
  • Clinics only, since 1999

Who it is for For dental and aesthetic medicine clinics and beauty centers: those still in the planning stage, which need a brand and a website, and those already open, which need a patient flow of their own. For new clinics that need a brand and website, and open clinics building their own patient flow.

What you leave the meeting with What your clinic communicates today, where your patients come from and the marketing plan it needs. Where your patients come from and the marketing plan you need.

How it fits in In an opening, it is part of the project; in an established center, it runs on its own or alongside Growth. Within an opening, on its own or with Growth.

Six building blocks to bring patients to your clinic

All within Spanish healthcare advertising rules. All within healthcare advertising rules.

  • The brand

    Your name and logo are chosen once, then carried onto the facade, the website and every campaign.

    With Quality Clinic

    We design the name, logo, colors and signage, and oversee how they are applied across every piece. Name, logo and signage, consistent across every piece.

  • The website

    Your website is where a patient looks first, before booking an appointment.

    With Quality Clinic

    We design and build the website with one page for each treatment in your portfolio. A website with one page per treatment.

  • SEO and Google

    Your patients search Google for each treatment, plus the name of your city.

    With Quality Clinic

    We build your clinic's local SEO around the terms people search for in your city. Local SEO for the terms searched in your city.

  • Social media and healthcare advertising

    Every ad and every post about a treatment must stay within the activity your center is authorized for. Every ad, within what your center is authorized for.

    With Quality Clinic

    We check every piece against your center's authorization before it goes out, and decide what to post on social media, how often and on which channel. We check every piece before it goes out and plan your social media.

  • Campaigns and patient acquisition

    Each acquisition channel has its own cost per first appointment.

    With Quality Clinic

    We launch Google Ads and Meta Ads campaigns to attract patients and measure the cost per first appointment of each channel. Google Ads and Meta Ads, with the cost per first appointment measured.

  • Patient retention

    Your current patient base is usually the lowest-cost source of appointments.

    With Quality Clinic

    We plan how to keep your existing patients and split the budget between retaining patients and attracting new ones. Retention planned alongside acquisition.

The sooner we talk, the better prepared your schedule will be.

In an opening, the brand shapes the signage; in an established center, we start by measuring where your patients come from. In an opening, the brand comes first; in an open center, where your patients come from.

Request a meeting at no cost

One team for your clinic's marketing

Our team of consultants, including its own marketing and communications area, brings brand, website, SEO and campaigns together in a single plan. Quality Clinic also handles health authorizations (autorización sanitaria de funcionamiento) throughout Spain, so every piece is checked against your center's authorized activity before it is published. Brand, website, SEO and campaigns in one plan, with every piece reviewed before publication.

Talk to the team

Your team of consultantsFrom the brand to the first appointment

  • Brand
  • Website
  • SEO
  • Social media
  • Acquisition
  • Retention
★★★★★

«Ni venden motos ni venden humo, ni los centros necesitan tribus ni coach. […] Nosotras sabemos mucho de estética, poco de empresa. […] Quality simplemente funciona.»

Translated from Spanish. “They don’t sell you snake oil or smoke and mirrors, and centers don’t need tribes or coaches. […] We know a lot about aesthetics and little about business. […] Quality simply works.”

Rosa San FrutosEsthetician at a 12-person center
  • 1,017clinics advised
  • +1,050projects managed
  • 1999clinics only, ever since
  • 48 hthe longest you wait for our call

How we plan your clinic's marketing, in four phases

Quality Clinic designs brands, websites and campaigns for clinics within Spanish healthcare advertising rules, in four phases and with measurable targets. Brand, website and campaigns within healthcare advertising rules, in four phases.

Start with the initial meeting We call you within 48 hours.

  1. Initial meeting

    We look at what your clinic communicates today and where your patients come from. At no cost and with no commitment. What your clinic communicates today. At no cost and with no commitment.

    The initial meeting is at no cost: we call you within 48 hours and you come away knowing what investment and timeline your project calls for.

    48 h
    the longest you wait for our call after your request
    1,017
    clinics advised by Quality Clinic since 1999

  2. Diagnosis

    We analyze the brand, the website, SEO, social media, the competition and where each first appointment comes from. Brand, website, SEO, social media and where each first appointment comes from.

    Real case: a dental clinic with 5 operatories had no way of knowing which channel brought in each patient.

    34
    first visits a month at the start
    €145
    per first appointment at the start

  3. Action plan

    We decide what to communicate, on which channels and with what budget, with measurable targets and a timeline. Message, channels and investment, with measurable targets.

    The plan combines the website, Google Ads, local SEO and Google Business Profiles, tracking every contact through to the first visit.

    4
    channels measured through to the first visit
    1,017
    clinics advised by Quality Clinic since 1999

  4. Implementation

    We produce the brand, website and content, launch the campaigns and train whoever runs your social media. Brand, website, content and campaigns up and running.

    Real case: what that same dental clinic with 5 operatories achieved in 8 months.

    79
    more than 79 first visits a month, up from 34
    €60
    under €60 per first appointment, down from €145

Frequently asked questions about marketing for clinics

How do I get more patients for my clinic?
A clinic gets more patients through channels measured all the way to the first visit: your Google Business Profile, a website with one page per treatment, local SEO and Google Ads and Meta Ads campaigns. Every piece is matched to the clinic's health authorization (autorización sanitaria de funcionamiento), as required by Real Decreto 1907/1996 in its article 6.1. If the action plan calls for it, we add Google reviews and profiles on directories such as Doctoralia. For a new clinic, the brand and the website are prepared before the opening. In a dental clinic with 5 operatories, the plan took first visits from 34 to more than 79 a month (real case).
How do I attract clients to my beauty center?
A beauty center attracts clients with a complete Google Business Profile, a website with one page per treatment, Instagram content and Meta Ads and Google Ads campaigns targeting its local area. What it advertises must match the center's activity: Real Decreto 1907/1996, in its article 6.1, expressly includes beauty and aesthetic treatment centers. To advertise aesthetic medicine treatments, the center first needs the health authorization for that activity, which we handle in Licensing. We measure what each new client costs in each channel.
What can I post about my clinic on Instagram without being fined?
Instagram is subject to the same healthcare advertising rules as any other channel: your clinic advertises only the treatments it is authorized for and states its health registration number, under Real Decreto 1277/2003, article 6.2. Real Decreto 1907/1996 also requires accurate and truthful information (article 7), and Ley 14/1986, in its article 27, tasks the authorities with monitoring that advertising. Before-and-after photos are health data: to publish them, the Spanish Data Protection Agency (AEPD) requires the patient's explicit consent for that purpose, separate from the consent signed for the treatment (article 9 of the GDPR). In the regions (comunidades autónomas) that require prior authorization of advertising, we file the application before anything is published.
What can a clinic advertise?
A clinic can advertise the services for which it holds a health authorization, with the registration number issued by its region. This is set by Real Decreto 1277/2003 in its article 6.2: only authorized centers may use terms in their advertising that suggest healthcare activity, and only for their authorized services. Real Decreto 1907/1996 (article 6.1) also requires beauty and aesthetic treatment centers to keep their advertising within their authorization. We review every piece before it is published, against the authorized activity of your center.
Do I need authorization to advertise a clinic?
Several regions require prior authorization from the regional health department (consejería) for healthcare advertising, on top of the requirement that it match the center's authorization. This is the case in Asturias (Decreto 66/2002), the Basque Country (Decreto 550/1991) and Aragon (Decreto 175/2024), which also require it for websites and social media. Throughout Spain, any advertising beyond what the center's authorization covers requires prior and express authorization (Real Decreto 1907/1996, article 6.2). We check what your region requires and apply for prior authorization where it is required, before each campaign is published.
Can aesthetic medicine be advertised?
Aesthetic medicine advertising is permitted for the treatments your center is authorized to provide, with objective, prudent and truthful information, which is what Ley 44/2003 in its article 44 requires. Prescription medicines are excluded from advertising to the public (Real Decreto Legislativo 1/2015, article 80), and botulinum toxin is one of them, according to its record at the Spanish Agency of Medicines and Medical Devices (AEMPS). That is why the campaign is built around the authorized treatment and the clinic.
Does Quality Clinic manage my clinic's Google Ads and Meta Ads campaigns?
Quality Clinic manages Google Ads and Meta Ads campaigns for clinics as part of the Marketing service: we plan them, launch them and measure the cost per first appointment of each one. Before publishing, we check that every ad matches the center's health authorization (Real Decreto 1907/1996, article 6) and, in the regions that require it, we apply for prior advertising authorization. The campaign budget is set in the action plan, channel by channel. In a dental clinic with 5 operatories, the cost per first appointment fell from €145 to under €60 (real case).
How long does clinic marketing take to show results?
Google Ads and Meta Ads campaigns are measured from launch by their cost per first appointment; the website and SEO take months to build up. The action plan sets measurable targets and a timeline for each channel, and during implementation we measure their return and schedule occupancy. It is the four-phase method we have applied in more than 1,050 projects since 1999.
How much does clinic marketing cost?
The marketing service is billed as a monthly fee, and the price is agreed in a quote before work starts. The amount depends on the scope (brand, website, SEO, social media and campaigns), which is defined in the initial meeting, at no cost and with no commitment, in person, wherever your clinic is. The campaign budget is set in the action plan, channel by channel and with measurable targets.
What is the difference between a consultancy and a marketing agency for clinics?
A clinic consultancy plans marketing starting from your center's figures and its authorization. Quality Clinic has worked only with clinics and beauty centers since 1999, and in addition to Marketing it directs openings, growth projects and licensing applications: your messaging starts from your treatment portfolio, from what your center is authorized to do and from the cost per first appointment of each channel.
What does SEO for a clinic include?
SEO for a clinic is the work that makes it appear on Google when a patient searches for a treatment in their city: a website with one page per treatment, the Google Business Profile and the terms people search for in your area. It starts with the diagnosis, which analyzes the website, the competition and where each first appointment comes from.
Can I hire just the marketing service for my clinic?
You can hire marketing on its own, for a clinic in the planning stage or one already open. We also work with small clinics and single-practitioner clinics. If the clinic is already open, it is common to combine it with Growth, because the messaging starts from the treatment portfolio.

Request your diagnostic meeting, at no cost

You come away knowing what marketing plan your clinic needs. We call you within 48 hours, with full confidentiality. You come away knowing what marketing your clinic needs. We call you within 48 hours.

+34 629 148 096Call or WhatsApp
+34 91 320 80 70Office
informacion@qualityclinic.es

Other lines of work

Further reading on clinic marketing

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